Highline Outdoor Group Places Matt Long as National Sales Director for HLC

 INDIANAPOLIS, IN / NOSARA, CR – November 25, 2024 – Highline Outdoor Group, the leading search firm specializing in placing high-performance leadership within outdoor sporting goods companies and brands, is proud to announce the placement of Matt Long as National Sales Director for HLC. With over three decades of experience in the cycling industry, Long will bring strategic leadership, data-driven insights, and a deep commitment to supporting retailers in achieving sustainable growth.

In his new role at HLC, Long will oversee the company’s U.S. sales team of 16 professionals, including both outside and inside sales representatives. Reporting to Chad Smith, HLC’s Vice President, Long will lead efforts to expand market share, strengthen dealer relationships, and drive HLC’s mission to serve the cycling industry with innovative tools and strategies.

“Matt Long represents exactly the type of leader HLC needed to elevate their U.S. sales strategy,” said Tony O’Neill, Founder & President of Highline Outdoor Group. “His proven ability to mentor teams, build strategic partnerships, and deliver measurable results makes him an exceptional fit for this pivotal role. We’re thrilled to have connected HLC with a leader of Matt’s caliber.”

Long’s extensive career includes leadership roles at Pivot Cycles, Intense Cycles, and Jenson USA, where he consistently demonstrated a knack for forging meaningful partnerships and scaling high-performing teams. His experience managing large accounts and implementing forward-thinking sales strategies will play a vital role in supporting HLC’s growth and its commitment to being a trusted partner to the cycling retail community.

“What most excites me about returning to HLC is the opportunity to help bicycle retailers in finding strategies to improve the profitability of their stores,” Long shared. “HLC is dedicated to making data-driven decisions that positively impact the health of their business, and they are providing tools to help their retail partners improve profitability and efficiency as well. My prior experience as a retailer, and as a supplier, provides one additional set of learned experiences to a team that is already focused on adding value for dealers. The team at HLC is known to ask, ‘How can we help?’, and I genuinely enjoy getting out in the field and seeking those answers as well.”

About Highline Outdoor Group

The leading search firm specializing in placing high-performance leadership within outdoor sporting goods companies and brands.

About HLC

HLC is a leading distributor of bicycle parts and accessories in North America, with over 60 years of history supporting the cycling industry. Known for its innovative approach and strong customer relationships, HLC remains dedicated to helping its retail partners thrive by providing tools, insights, and solutions that drive profitability and performance.

For more information, please contact:

Tony O’Neill

Founder & President, Highline Outdoor Group

Tony.oneill@highlineoutdoor.com