Highline Outdoor Group Places Chris King as Vice President of Brand & DTC Marketing for United Wheels
Highline Outdoor Group Places Chris King as Vice President of Brand & DTC Marketing for United Wheels
INDIANAPOLIS, IN / NOSARA, CR – December 4th, 2024 – Highline Outdoor Group, the leading search firm specializing in placing high-performance leadership within outdoor sporting goods companies and brands, proudly announces the placement of Chris King as Vice President of Brand & DTC Marketing for United Wheels.
Chris brings a wealth of experience in global brand management, direct-to-consumer marketing, and cross-functional team leadership. With a career spanning roles at Origin USA, JD Power, and Creative Artists Agency, Chris has successfully driven innovative strategies and executed impactful campaigns that have elevated brand visibility and consumer engagement.
In his new role, Chris will report directly to Bruno Maier, CEO of United Wheels. He will oversee the company’s global brand and direct-to-consumer marketing initiatives, including leading social media strategy, digital marketing, and global communication efforts. Chris will also enhance customer experience across all brands, playing a pivotal role in advancing United Wheels’ mission to deliver exceptional value and drive business growth.
“Chris King exemplifies the vision, leadership, and strategic expertise United Wheels sought for this critical position,” said Tony O’Neill, Founder & President of Highline Outdoor Group. “His deep understanding of consumer behavior, coupled with his ability to lead dynamic teams and deliver measurable results, makes him the perfect fit to take United Wheels’ brand and DTC strategies to new heights.”
Chris’s passion for the active lifestyle space, combined with his extensive experience across a range of industries, positions him to make an immediate and lasting impact. His commitment to fostering collaborative team environments and leveraging consumer insights to inform decision-making aligns seamlessly with United Wheels’ values and goals.
“The opportunity to build world-class brands for the United Wheels portfolio in the active lifestyle space, an area I’m incredibly passionate about. I’m particularly inspired by the potential to shift toward a more consumer-oriented engagement strategy, creating meaningful and impactful connections that resonate deeply with our audiences.
The tremendous amount of marketing white space for United Wheels presents a unique opportunity to innovate, and I see this as an open canvas where we can craft compelling stories and launch transformative initiatives to foster authentic consumer engagement.
With over 20 years of experience creating award-winning marketing campaigns for global consumer brands, I’m eager to apply this expertise to amplify United Wheels vision, build brand equity for the portfolio, and unlock its full potential to drive growth.” Said Chris King
About Highline Outdoor Group The leading search firm specializing in placing high-performance leadership within outdoor sporting goods companies and brands.
About United Wheels United Wheels Inc. is a global leader in the cycling industry, managing iconic brands like Huffy, Batch, Buzz, Niner, and Vaast. With a commitment to innovation and excellence, United Wheels combines a rich heritage with a forward-thinking approach to deliver exceptional products and services to its customers worldwide.
For more information, please contact:
Tony O’Neill Founder & President, Highline Outdoor Group
Tony.oneill@highlineoutdoor.com