Thacker NYC retained Highline Outdoor Group for Vice President of Brand and DTC Marketing Search
Thacker NYC Selects Highline Outdoor Group to Lead Vice President Search
NEW YORK — Thacker, the innovative accessories brand redefining the intersection of performance and style, has selected Highline Outdoor Group to lead the search for its Vice President Thacker Outdoor position. This strategic hire will spearhead the brand’s expansion into outdoor and sporting goods specialty retail channels, marking a significant milestone in Thacker’s growth trajectory.
Known for delivering premium craftsmanship and innovative design at accessible price points, Thacker has experienced remarkable success in premier retail locations including Nordstrom Rack, Anthropologie, and Von Maur. The brand’s unique approach to merging technical function with fashion-forward design has created a new category in the accessories market, resonating strongly with style-conscious, performance-minded consumers.
“As we enter our next phase of growth, we’re seeking a visionary leader who can help us pioneer a new category where outdoor performance meets modern style,” said Ron Donchez, President of Thacker. “This role is crucial in expanding our footprint in the outdoor and sporting goods specialty retail channels while maintaining our commitment to thoughtful design and accessible luxury.”
The incoming Vice President will be responsible for developing and executing business development strategies, forging strategic partnerships, and driving revenue growth in high-potential retail and distribution segments.
“This is an exceptional opportunity for a growth architect who understands both the technical demands of outdoor specialty retail and the nuanced approach required for premium product positioning,” said Tony O’Neill, Founder and President of Highline Outdoor Group. “We’re looking for a leader who can translate Thacker’s innovative vision into compelling market opportunities.”
For more information about this opportunity or to submit credentials, please contact Tony O’Neill at tony@highlineoutdoor.com
Highline Outdoor Group is the leading search firm specializing in placing high-performance leadership within outdoor sporting goods companies and brands.